Shopping an online jewelry store for a high quality diamond ring can be a daunting task, however, one that can come with many rewards. As a buyer you have the option to either shop in at a physical location such as Kay’s jewelry or you can research jewelry online quick and easy. The online jewelry industry was reported at 2.1 billion dollars in sales in 2004 and has increased since. You can rest assured it is possible to find what you are looking for and at a terrific price. Let’s start with the basics of a diamond, the four C’s. These include, cut, clarity, color and carat weight. Having marketed online jewelry stores in the past I’ve become accustomed to the terminology as you should too.
This refers to the type of setting that actually holds your 鑽石4c in place on the ring. A pronged setting is the usual, but you also have bezel and tension settings that create a more contemporary look.
Carat: At last you must keep the carat of diamond in your mind. Carat refers the size and weight of diamond. And if you are selecting smaller princess cut diamond for your ring then keep in mind that you have to spend little fortune.
The next step is to understand her preferences! She will ultimately be the “certified gemologist” and will have a different set of qualities that she likes and wants to have on her diamond ring. Get to know her favourite part of the diamond and her preference so that you would not miss these qualities out! For example, she might prefer a bigger diamond than one with good clarity or a certain shape or color. But you would be in terrible danger if she wants the biggest colorless round shaped diamond in the shop!
With this checklist you will be able to weed out undesirable merchants, select who you want to buy from and get an understanding of how to compare prices apples to apples. If you have not done so already, you should have some basic diamond education before you start shopping. If needed, visit our online diamond education center for diamond basics.
Now, for your shopping pleasure, you are going to want to make sure that you are sticking with your online options. Sure, it can be nice to wander he malls and check out all of the shiny diamonds in the jewelry stores. The thing is though, with these shiny displays often times comes with the bigger price tags. In fact, many people have been able to find the exact same diamond earrings for women online that they found in the local stores but for a considerable amount less.
One last, but not least, factor to be concerned about is the “bow-tie effect”. The bow-tie is fairly common in the elongated shapes of diamonds. It is a dark patch that stretches from side to side across the diamond, in the shape of a bow-tie. The bow-tie effect happens when the facets are not aligned properly. When the light leaks out because of the misalignment of the facets, it creates the appearance of a dark area, in the shape of a bow-tie. The bow-tie can appear strongly, or very light, depending on how misaligned the facets are and how much light is leaking out instead of being refracted back.