Ever more businesses are on the look for quality SEO services. Companies seek better exposure for their websites on the web and are pushing hard to reinforce their competitive strength. However quite often the decision makers who choose the candidates to outsource SEO to have no or little clue as to what SEO is all about. Obviously it’s hard to pick the right company without knowing what exactly you’re looking for. While there a lot of different SEO services out there (and many of them are anything but effective and ethical) you need to do your homework before casting the final choice.
The accreditation of your SEO consultant matters. Almost majority of SEO companies will provide you a consultant with an accreditation license for SEO. However their accreditations are not in equal footing. You need to be keen in researching for the best consultant to ensure that your business is in good hands.
As far as on page SEO goes your website needs to be coded correctly with the proper CSS, your URLs need to be properly titled and optimized, you need to have at least 150 to 350 words of keyword rich content on every landing page, your H1 and H2 tags need to be adjusted for your desired keyword as well as secondary keywords, you need to have images, and your linking structures needs to be structured in a way where the “PR juice” all flows to your homepage but is also passed on to your sub pages based on how important they are.
Some SEO companies may promise to get content from your site to the front page of social media sites like Reddit and Digg. They may tell you that they have a bunch of people working for them who will vote for your article in order for it to get to the front page. Not only do these unethical practices risk getting you banned (because it’s obvious when content doesn’t really belong on the front page), you won’t get much link love anyway unless your content is incredibly interesting and informative. But in that case, you shouldn’t have to pay someone to get it on the front page for you anyway!
Like the client roster, prospective customers should look beyond the feedback provided on the actual site. Instead, make an independent search by attaching the word “review” to a particular Digital Parc. This should produce astounding results, making it possible for customers to see the “good” and the “bad” of a company.
Your SEO will also optimise each page differently so that the robot will include more than one page in the search engine. For example, if the robot comes to your homepage and it has been optimised and your primary message and keywords on that page were for new tyres then you would hope that when someone uses a keyword search for “new tyres”, your website would be within the first 30 results. But on the other hand, another page of your website may be about wheel alignments. You would certainly hope that another searcher using a search phrase “wheel aligners” would get results pointing to that relevant wheel alignment page.
Lastly, an SEO company does not have to be expensive. There are a lot of SEO companies that has cost efficient SEO package. However, you must remember that your SEO business partner is not a liability but an asset. So, the money that you put for the SEO company is an investment.